Web Design & "Selling Platforms"
YOUR WEBSITE
IS YOUR
MONEYMAKER
We don't just launch another site into the void. We build focused platforms for founders, studios and companies who want their website to help with sales — not just look good in a portfolio.
68+ websites launched
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Squarespace specialists since 2015
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Built for founders who sell expertise, not just products
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68+ websites launched ● Squarespace specialists since 2015 ● Built for founders who sell expertise, not just products ●
Creating your custom website shouldn’t be confusing and time-consuming
We’re here to help you get your image online as authentically & as fast as possible.
Two Ways to Work With Us on Websites
Path 1 · Full Brand + Website
If you need strategy, visual identity, photos and a website, this happens inside FAB Signature or FAB Enterprise. The site is part of a 360° brand system — not a standalone project.
Best for: Founders starting fresh or rebranding completely.
Path 2 · Website-First
If you already have a solid brand identity and just need a professional website + ongoing support, you can start with one of our Web Platform tiers below.
Best for: Brands with clear identity who need a site that converts.
Web Platform Tiers
01. Essential Web Presence
+
One-time: €2,400
Monthly: €100/month or €900/year
Best for: Landing pages, simple portfolio sites, test-of-concept projects.
What's included:
1–3 pages (Home + About + Contact/Booking)
Clean, on-brand layout based on your existing identity
Basic copy polishing (you bring the draft, we sharpen it)
Mobile-first build, forms, basic SEO structure
Connection to your booking / newsletter / lead capture
Ongoing support & updates included in your monthly plan
Timeline: ~4 weeks
02. Professional Website
+
One-time: €3,600
Monthly: €200/month or €1800/year
Best for: Small businesses, service providers, experts who need a clear services site.
What's included:
4–6 pages (Home, About, Services, Portfolio/Blog, Contact etc.)
UX structure so people understand what you do and how to work with you
Copy edit + light writing for key sections (headlines, offers, CTAs)
Basic SEO / AEO structure (page titles, meta, headings)
Newsletter + booking / calendar / intake forms
Priority support & updates included in your monthly plan
Timeline: ~6 weeks
03. Business Growth Platform
+
One-time: €6,000+
Monthly: €300/month or €2700/year
Best for: Coaches, consultants, education businesses and founder brands that sell through their site: programs, sessions, courses, membership.
What's included:
Strategic "selling platform", not just a presentation site
Multi-page site with funnels (sales pages, resources, application forms)
Clear structure for offers, programs, booking calendars
Copywriting for key sales pages (headlines, storytelling, FAQs)
Guidance on payment integration (Stripe / Oblio) — you set it up, we support you through the process
Integration with email marketing, calendars, forms, Airtable / CRM
Quarterly strategy call — we review what's working, what's not, what to optimize
Premium support & updates included in your monthly plan
Timeline: ~8-10 weeks
| Starter Essential | Most Popular Best Value Professional | Advanced Growth Platform | |
|---|---|---|---|
| Investment €2,400 + €100/month or €900/year | Investment €3,600 + €200/month or €1,800/year | Investment from €6,000+ + €300/month or €2,700/year | |
| Support hours included | 1h / month | 2h / month | 4h / month |
| Best for | Landing pages, simple portfolios | Service providers, experts, small businesses | Coaches, consultants, education businesses |
| Pages | 1–3 pages | 4–6 pages | 7+ pages / funnels |
| UX structure | Basic layout | Full UX flow | Strategic funnels |
| Copywriting | Polish only | Light writing (headlines, CTAs) | Full sales pages |
| SEO & AEO structure | ✓ | ✓ | ✓ |
| Forms & booking | ✓ | ✓ | ✓ |
| Newsletter integration | ✓ | ✓ | ✓ |
| Email setup | — | ✓ | ✓ |
| Payment integration guidance | — | — | ✓ |
| CRM / Airtable integration | — | — | ✓ |
| Quarterly strategy calls | — | — | ✓ |
| Timeline | ~4 weeks | ~6 weeks | ~8–10 weeks |
| Web Add-ons | |||
| Extra support hours | €100 / hour | €75 / hour | €50 / hour |
| E-commerce integration setup | €800 one-time | €600 one-time | €400 one-time |
| Product upload | €50 / product | ✓ | ✓ |
| Course setup | €150 / lesson | €100 / lesson | €50 / lesson |
| Calendly setup + automations | €100 / calendar / service | ✓ | ✓ |
| Drip campaign setup | €200 (3–5 emails) | ✓ | ✓ |
| Extra website pages | €600 / page | €300 / page | ✓ |
We treat tech as part of your brand system, not as a separate headache.
Your Web Design Process
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Think about it as a first date … we both want to impress each other.
But on a more serious note, this initial talk should set the stage for our collaboration.
We will go through:
what are your expectations once the new website goes live
design directions
framework
interactions
automations
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Of course we want every client to have a bespoke web design following their brand identity, and to achieve that we will draw a strategic plan based on the info provided in the design brief.
We start with two major components: the mood-board and the site-map.
The former sets the tone, the interactions, details, things we like about other websites, things we could do better than the competition.
The latter is the framework / the maze that we will build on.
You’ll always have access to these two while we go from one process to the other.
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While we’re designing your brand new online home, you will be tasked with gathering images, writing (or outsourcing) copy for all the sections, blog posts or products on the site.
We use Milanote (it’s free) to organize everything and we’ll guide you through every step of the way.
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Following the development stage we soft-launch the website for about two to four weeks.
This is the time you ask your close friends to check it out. Experience tells us they will tear it apart, nitpicking and thinking they can do better. We embrace that love because it comes in the form of “free” quality control.
Once everything has been thoroughly tested on various desktop displays and mobile devices your website gets the green light to be shown on social media and the whole world. So we GO LIVE.
Congratulations, you have a brand spanking new online home!
Now go post about it on social media and start thinking about ways to scale this new revenue stream.
faq
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Yes — if you already have a clear brand identity (logo, colors, tone of voice), you can start with one of our Web Platform tiers. If you're not sure your brand is ready, book a Clarity Call and we'll tell you honestly.
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We build on Squarespace. It's the most founder-friendly CMS we've found — easy to maintain, no plugin nightmares, and scales with your business. We've been building with it since 2015.
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Hosting, plug-ins and ongoing support for updates, tweaks and small changes. You don't need to learn the backend or watch tutorials at midnight — we handle it.
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We guide you through the setup process, but you'll be the one creating the accounts and connecting them. This keeps your financial data in your hands, and we're here to support you every step of the way.
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Yearly gives you a discount (roughly 25% off). Monthly gives you flexibility. Most clients who know they're in it for the long run go yearly.
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Extra hours are billed at €100-€50/hour based on your tier. Most clients don't need more than what’s included in the monthly running fee, but if you're in a heavy launch period, we’ll take care of it.
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No. We migrated away from WordPress years ago and don't build on it anymore. If you have an existing WordPress site and want to switch to Squarespace, ask us about migration.
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Reach out directly — we have legacy plan tailor made for existing clients. We'll figure out what makes sense for where you are now.
Not Sure Which Tier Fits You?
Book a quick Web Clarity Call. We'll look at what you have, what you need, and tell you honestly whether we're the right fit — or point you somewhere better.
Need brand + website + content? → See FAB Signature & FAB Enterprise