Brand Architecture & Personal Branding Studio
ARCHITECTS
OF AUTHENTIC
PERSONAL
BRANDS
WE BRAND PEOPLE
& THE WORLDS THEY BUILD.
We love to design brands as ecosystems where strategy, visuals, photos and websites finally make sense together.
the FAB Method
Every FAB SIGNATURE project follows the full proven process — we will know you in depth and scope to match where you are.
Design ▸
We dig into who you are, what you sell, and why people choose you. Deep-dive sessions, questionnaires, external feedback.
Discover ▸
We translate clarity into system: positioning, offers, messages, content pillars, and how your brand shows up in the world.
Embody ▸
We make it visual. Two directions, one final identity. Logo, colors, typography, brand guide - everything cohesive.
Amplify ▸
We put the brand to work. Photos, videos, website, templates, launch plan. No more PDFs that collects dust.
One Method.
Four Packages.
Zero Random Assets.
Choose your starting point
Four packages built on the same method. The difference is depth, complexity, and how far we take implementation together.
FAB Foundation
Brand Fundamentals Starter
For early-stage founders who want a serious, cohesive brand foundation - not a logo from Fiverr.
FAB Growth
Brand Growth & Visibility Kit
For established professionals ready to level up with sharper strategy, photos, and templates you can actually use.
FAB Signature
360° Personal Brand System
For founder brands that need the full stack: strategy, identity, photos, website, launch plan, and 3 months of content support.
FAB Enterprise
Brand Ecosystem Architecture
For clinics, studios, and companies with multiple brands, channels, and teams who need a long-term strategic partner.
Who is this for?
We brand PEOPLE
& the WORLDS they build.
We're not for everyone. Here's who gets the most out of working with us:
Expert founders & consultants
Coaches, doctors, architects, lawyers, strategists — people who sell their expertise and need a brand that reflects depth, not fluff.
Studios & clinics
Design studios, medical clinics, boutique agencies — businesses built around a strong founder who is the face and the engine.
Content ecosystems & companies
Brands with YouTube channels, podcasts, courses, events, or multiple sub-brands that need clear architecture, not chaos.
Not sure if you fit? That's what the Clarity Call is for. We'll tell you honestly.
About Us
We're The FAB Squad — a brand architecture & personal branding studio in Bucharest.
Ioana
Vlad
Ana
For the past 10 years, we've helped founders, experts, and teams turn messy identities into clear brand systems. Strategy, visuals, photos, websites, content — all connected, all coherent, all unmistakably you.
We don't do "just a logo." We don't do "quick photos with no brief." We build brands that look good, sell well, and leave people feeling like themselves — not like a template.
Not sure where to start?
Book a 30-minute Clarity Call. We'll ask a few questions, listen to where you are, and tell you honestly if (and how) we can help. No pitch. No pressure. Just clarity.